A (Video) Go to from St. Nicholas | ABA Banking Journal


By Craig Colgan

Tright here is sweet information from the North Pole: Santa is doing simply superb nowadays. And although he needed to cancel many in-person visits, a pair native banks discovered a method to make these connections occur for households and children.

PCSB Financial institution, based mostly in Clarinda, Iowa, and StonehamBank in Stoneham, Massachusetts offered reside digital direct entry to the Large Man himself by way of their video banking purposes. Financial institution workers stepped up with beards and purple fits to channel as a lot Santa cheer as may probably switch by way of pc screens to appreciative households. Households made appointments and easily downloaded an app or clicked on an online hyperlink to hook up with Santa from their residing rooms.

PCSB supplied use of its POPio Cell Video Cloud digital banking answer after Clarinda’s annual Santa go to was canceled due to pandemic issues.

“Once we discovered that the kids in our city would miss out on assembly Santa Claus this 12 months, we had been crushed—and decided to discover a means to assist,” says James Johnson, CEO of PCSB Financial institution. “POPio helped us put a department in your pockets, and now, we’re bringing Santa’s workshop to your lounge as effectively. We’re thrilled to launch this program and produce some merriness and cheer to all of the individuals we all know and love on this nice neighborhood.”

Households had been delighted that their banks not solely made the hassle however that the tech labored simply superb.

“That is genius!” says Katy Longfellow, of Fort Leavenworth, Kansas, whose son had a chat with Santa because of PCSB. The household’s transfer again to the U.S. this 12 months from Belgium, in the midst of a worldwide pandemic, took some doing, so their son Winston’s chat with Santa meant so much. “It was easy for us, and magic for our son. It was rather more than speaking wish-lists for toys. They even talked about Belgian Christmas traditions! Because of PCSB, Santa bridged the hole in a 12 months of large social and cultural change for our son. I had tears in my eyes, however my son may solely declare ‘My face hurts from smiling!’ after his Santa name ended.”

PCSB employed a neighborhood skilled real-bearded Santa, Rob Marsh, who historically does in-person visits within the Clarinda Lions Membership Santa Home. The financial institution arrange three Santa video stations in its Clarinda financial institution middle, one in an workplace and two within the board room. 5 workers ended up serving within the lead function, together with CEO Johnson.

Cell video suppliers have seen their options come in useful in a number of methods this 12 months for banks and had been comfortable to discover a new method to showcase their capabilities. StonehamBank supplied use of its Face2Face video banking app, and had an analogous optimistic response to its Santa, on this case Michael McGrath, a financial institution worker.

“This 12 months is trying so much totally different for households and we wished to discover a method to unfold vacation cheer safely,” says Edward F. Doherty Jr, StonehamBank CEO. “We had an amazing response to this occasion. Our crew was so comfortable we had been in a position to provide this to our neighborhood members.”

Craig Colgan is digital editor of the ABA Banking Journal, the place he edits the ABA Bank Marketing and ABA Risk and Compliance channels.


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