Apple hires BMW veteran in newest signal of electrical automobile push


This picture, taken in March 2019, reveals Apple’s headquarters in Cupertino, California.

felixmizioznikov | iStock Editorial | Getty Photos

Apple has employed Ulrich Kranz, a former senior government at BMW who centered on electrical automobiles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the most recent signal that Apple is severe about constructing an electrical automobile to compete with automakers resembling Tesla.

Hyundai mentioned earlier this yr it was in talks with Apple to fabricate its automobile earlier than strolling its feedback again and confirming it was no longer in discussions. Apple’s automobile undertaking has been restructured a number of occasions, most recently in early 2019.

Apple has by no means confirmed it’s constructing a automobile however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple hired Doug Field from Tesla, who labored on Tesla’s Mannequin 3. With its experience in provide chains, battery know-how, and person expertise, Apple would characterize a significant competitor to current automakers if it ever releases a automobile.

Apple didn’t say whether or not Kranz will work on Apple’s automobile undertaking, which known as Particular Tasks Group or SPG. However Kranz has in depth expertise constructing groups centered on electrical automobiles.

Earlier than becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automobile. At BMW, he led the corporate’s electrical automobile growth program, which resulted within the electrical i3 car and a hybrid sports activities automobile referred to as the i8, in line with Bloomberg, which first reported the hire.


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